How to Read a Film
In Chapter 2, Technology: Image and Sound, read the sections titled, "Post-Production," "Video and Film," and "Projection."
In Chapter 4, The Shape of Film History, read the section titled, "'Movies': Economics."
In Chapter 6, Media: In the Middle of Things, read the section titled, "Television and Video: ‘Broadcasting’: The Business."
1 1/2 hours
Sixty years ago, the economics of movies were relatively simple: a company made the film in its studio, and then showed the film in its theater. Very occasionally, the film studio was able to revive it a few years later and earn a few more dollars. Now, there are numerous ways to exploit a film and, indeed, Hollywood makes a lot more money from ancillary rights than from theatrical admissions.
Please post your responses to the following questions on the class message board.